I was selected by the San Jose Sharks to create a logo and patch for their Pride Night on March 18, 2023 which featured these designs on the players’ warm up jerseys. My approach to this design was to go simple. Simple and easy enough that a child could understand that this logo represents love. LOVE.
The meaning behind the main logo:
The shark in the middle is the representation of the trans community as it is depicted in the colors of the transgender flag.
The hockey sticks have the progressive LGBTQIA+ tape at the bottom and love written on the grips on the top to represent how the LGBTQIA+ community loves and uplifts each other. The hockey sticks are under the shark cradling it to show that the community is hugging and lifting up our trans community to give them strength and support.
The heart in the back represents San Jose Sharks and the City of San Jose holding space, love, and support for the LGBTQIA+ community.
The crest as a whole represents love, acceptance, and safe spaces for LGBTQIA+ people and communities by having big voices like San Jose Sharks showcase Pride at games to show LGBTQIA+ representation and support to our local LGBTQIA+ organizations.
The meaning behind the Love Wins patch:
Love wins lettering was inspired by the SJ Sharks 1990 word-mark logo. The waves in the back are in the colors of the progressive LGBTQIA+ flag. The water is meant to illustrate the movement towards safety for LGBTQIA+ communities.
I would like to express my deep gratitude to Local Color for connecting me to the San Jose Sharks, the San Jose Earthquakes for recommending me to Local Color, and the San Jose Sharks for selecting me to honor our LGBTQIA+ community.
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